How to Create UGC Video Ads Using AI Chat Mode: A Step-by-Step Guide

User-generated content (UGC) is the lifeblood of modern social media advertising. If you run a TikTok, Instagram, or Facebook ad campaign, you know that authentic, casual videos recorded by everyday creators convert far better than polished, corporate advertisements. But sourcing UGC creators is slow and expensive. You have to send product samples, negotiate contracts, write scripts, and wait weeks for draft submissions that might not even fit your brand's voice.

With the rise of generative AI, this process has been completely revolutionized. You no longer need to hire creators or learn complex editing software. In this guide, we will show you how to create ugc video ads using AI chat mode on GetShorts. By chatting with an AI assistant in real-time, you can collaborate on scripts, select digital actors, and generate ready-to-use marketing creatives in minutes.

Our AI UGC generator features a specialized tool called UGC Chat Mode. Instead of staring at a blank script editor or struggling with a complex timeline, Chat Mode allows you to build a video through a natural text conversation. You talk to an AI assistant that behaves like an experienced video copywriter and creative director.

You simply tell the assistant what product you want to sell, who your target audience is, and what kind of offer you are running. The assistant then brainstorms angles, structures a persuasive script (incorporating hooks, pain points, and calls to action), and automatically sets up the B-roll prompts and avatar scenes for you.

Traditional script-to-video editors are great if you already have a final, polished script. But most e-commerce founders and digital marketers are not professional scriptwriters. Here is why creators prefer chatting:

• No Copywriting Experience Needed: The AI knows how to write hooks that prevent users from scrolling away. It will suggest multiple different hook variations based on your target demographic.
• Interactive Editing: If you do not like a sentence, you don't have to manually delete it and rewrite it. You can simply chat back: "Make the hook sound more exciting and call out fitness enthusiasts specifically." The AI updates the entire layout instantly.
• Visual Direction: The chat assistant doesn't just write text; it recommends matching visual cues, deciding when the AI avatar should be on screen and when the video should transition to custom B-roll scenes.

Follow these steps to go from a simple product concept to a finished vertical video ad using UGC Chat Mode:

To maximize the conversion rate of your generated video ads, keep these expert tips in mind when collaborating with the AI chat assistant:

Focus on a Single Pain Point: Don't try to highlight ten different benefits in a 30-second video. Tell the AI assistant to focus on the single most painful problem your audience faces and explain how your product solves it.

Request Multiple Hook Variations: The first three seconds of a vertical video dictate whether viewers stay or scroll away. Ask the AI to write three different hook styles (e.g., a visual call-out, a controversial question, and a direct problem statement) so you can test them in separate ad sets.

Leverage Dynamic B-Roll: Tell the AI to insert B-roll scenes during feature explanations. Having constant visual transitions every 2-3 seconds helps maintain viewer attention and boosts average watch time.